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Thursday, June 14, 2007

Printed T-Shirts - A Trend That Will Never Die

By Adam Singleton
Over the years, printed t-shirts have emerged as statement pieces within the world of fashion. From big, bold pictures to eye-catching phrases, these casual yet stylish pieces are now nothing short of wardrobe must-haves.

But the trend of printed t-shirts is, in actuality, a revival from the 1950s, and is something that has reappeared in the fashion scene many times since then. So why are they so popular, and why can we expect to keep seeing them pop up in future fashion trends?

In the early 1950s several companies based in Miami, Florida, started to decorate t-shirts with different resort names and various characters - a trend which immediately took off, especially with the younger population. Then in the 1960s tie-dying and screen printing became popular, with many of the decade's youth and rock culturists donning the designs. During the same time, several t-shirt companies began producing fine art designs for t-shirts, while others focused on specific emblems and motifs - mainly based on popular associations of the time.

Throughout and since the 1980s, t-shirts have continued to flourish as a means of personal expression, allowing consumers to flaunt their tastes in an inexpensive way. Shirts with bold slogans were particularly popular in the UK during this time, as were hypercolour t-shirts - shirts that changed colour when subjected to heat. These were also popular in the United States during the late 80s - particularly among teens.

During the early noughties, t-shirts started to emerge that focused on humorous or ironic slogans and print designs - a trend that proved particularly popular with celebrities. The political statements that can now also be found on t-shirts poses another reason as to why they've so effectively permeated different levels of culture and society.

However, many of the statements and print designs on t-shirts in recent years might be found to be shocking or offensive, purely for attention-drawing purposes rather than to express a certain belief. Yet big and bold print designs on t-shirts aren't always the most popular either - subdued, almost abstract prints have also taken off with those who enjoy print t-shirts for their artistic quality rather than to draw attention or make a loud statement.

With the wide range of printed t-shirts available, you can easily add these stylish pieces to your wardrobe. Whether you want to make a statement with a bold or funny phrase, or let the pictures on your t-shirt do the talking, don't let these timeless wardrobe must-haves pass you by this season.

Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.


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